The needs and best interests of our customers, patients, clinicians, administrators, and clinics, will be our guide. The impact on the customer will be our first consideration in setting priorities, making decisions and executing business activity. Our customers are our North Star.

All company policies and actions will be grounded in unwavering business ethics and values. All directors, employees, and agents will act in the best interest of the company. The best interest of the company will supersede any interests or agendas of any individual in or outside the company. All parties will be treated with dignity and respect. Communications will be open, honest, and constructive. Differences of opinion will arise. They will be shared openly and resolved in a timely, constructive manner.

The company will be directed and managed by sound business practices. Investments will be prudent and will drive the growth of the business. All expenditures will be made in a judicious manner that gains the best value for the company. Expenditures will be reported properly, timely and will be controlled and reported consistent with company policy. Compensation will be equitable and tied to performance. Strong performance and contributions will be rewarded.

Investments, expenditures, and decisions will be made with a view for the long-term value and growth of the company. As we follow the tenets of our Credo, our customers, employees, partners, and shareholders will all benefit and be properly rewarded.